1.) What does 100 bloggers mean to you?
2.) How are you explaining it to others?
The comments in full appear here.
We'll start with the comments of John Moore from Brand Autopsy:
The purpose of the 100 Bloggers project is to showcase the connectedness of blogging and bloggers and to highlight the power of a networked conversation.
Frank Paynter of Sandhill Trek wrote:
100 BLOGGERS is for me an opportunity to contribute a few tiles to a mosaic that will, I hope, when all have contributed reveal a picture of something new, broad, different that is happening in the world of arts and letters - culture and commerce.
Brendan of Slackermanager wrote:
I've been describing it to others simply as a book that has 100 different perspectives on why blogs are important and why the authors are writing. What I haven't really thought about until now is that it seems the majority of writers are business bloggers to some degree. Hmmm. As to the first question, I'm just curious to read the responses everyone gives. Unrelated note: it would be really nice to have an OPML file of all 100 feeds. The book could reference the file and readers could subscribe to all 100 at once.
Dave Pollard’s comments are not representative of the content providers as a whole but throw some light on the kind of perspective sometimes taken in business blogging, one which interests me because of the time I spent mooching around the Worthwhile.com blog before the magazine launch.( That’s right, a PR blog).
I'm very focused on the CUSTOMER. What 100Bloggers means to me is an opportunity to open up a new world of writing and connection to people with a literary bent who are now only participating as readers. I'd like to see the outcome of the book being 1,000,000NewBloggers. That's why I think it's so essential that we each convey clearly WHY we blog in our chapters -- it's more important than the rest of the content in the book, and that Chapter One be a SYNOPSIS of those reasons. Then the last chapter tells them HOW to blog. I'd love to see each blog that starts because of our book put a little logo on their blog to acknowledge us as their inspiration, and virally market the book at the same time.
One of my favourites, Jory Desjardins, had this to say:
To me 100 Bloggers is an introduction for those who are exposed only to traditional media to blog content. They are used to reading ideas diluted by editors' concerns for advertisers, editorial guidelines, etc. They assume that other forms of media are dishing out the best there is to offer because they pick and choose what that content will be. In fact, the best and most innovative "stuff" is coming from blogs, but blogs are hard to vector. You need to enter into the conversation and become a part of the blogosphere, typically, before you know what blogs appeal to you. We're cutting through that and offering up peer-reviewed work. I don't even think book editors "get" what's the best on the Web--they read USA Today to get a sense of what's out there rather than really dig for content. We're saving the public the trouble.
At least one commenter , David Wolfe, has noted the similarity between blogging and letter-writing:
Blogging has restored the pre-20th century practice of people routinely communicating informally with each other through the written word. The main difference is, bloggers can speak to an audience of many because of the distribitive nature of the Internet.100 Bloggers is a show and tell exposition that demonstrates the professional and personal benefits of blogging.
Chris Corrigan announces that new voices will be heard in this book:
I've been telling others that the book will be an exploration of voice, and that people will see how the medium of blogging is being used by voices to give rise to meaning across cultures and continents. I've also been saying that these bloggers are not the A-list bloggers we have heard from before: instead, the bloggers in this book are mostly newer voices coming at blogging from a variety of perspectives.
And finally Mick Stanic of SplaTT throws down a gauntlet to those outside the blogosphere:
How do explain the book to others? As a great way to get the perspective of 100 amazing and intelligent people on the power of blogs. You don’t have to listen to the lone voices like me…but at some stage, you are going to have to listen to the combined voices of all of us.
In the political arena, it seems to be speed that gives blogs a voice; in the literary scene, the voices are myriad and often heard but not commented on, like a quiet wave gathering strength in the background; so what impact will a book have on business, marketing and general blogging? What if it has no impact at all? How will it be marketed? ( I'm not crazy about Pollard's suggestion myself - it's certainly viral, but is it marketing?) All questions that need to be asked.
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